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Barbra Gago

Founder and CEO of Pando
Barbra Gago is the founder and CEO of Pando, a company focusing on democratizing career progression. With a rich history in B2B tech entrepreneurship, she has previously held positions such as Chief Marketing Officer at Miro and Vice President of Marketing at Greenhouse. At Miro, Gago played a pivotal role in rebranding the company and was instrumental in establishing a new software category, Visual Collaboration. Her work spans building company brands, creating new product categories, and leading marketing strategies to...

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Insights on New Category Creation

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1. Foundations of Category Creation
2. Market Dynamics and Competition
3. Customer Insight and Thought Leadership