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Bob Moesta

Co-creator of JTBD Framework
Bob Moesta is an influential entrepreneur, innovator, and educator, known as the co-creator of the Jobs To Be Done (JTBD) framework alongside Clay Christensen. He is the Founder and CEO of The Re-Wired Group, a company focused on innovation and product development consultancy. With a career that started under the mentorship of quality revolution pioneers like Dr. W. Edwards Deming and Dr. Genichi Taguchi, Moesta has a deep background in engineering, design, and quality management. Over his career, he has...

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Deciphering Customer Decision-Making

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1. Understanding Customer Behavior
2. Nuances of Consumer Choice
3. Gaining Deeper Insights