Brian Halligan

Co-founder of HubSpot; Climate Tech Investor
Brian Halligan is an American executive, author, and senior lecturer at the Massachusetts Institute of Technology (MIT). He co-founded HubSpot, a leading software company in inbound marketing, and served as its CEO until 2021. Halligan is recognized for coining the term "inbound marketing", emphasizing methods designed to attract potential customers rather than pushing messages out. He has consistently earned a spot on Glassdoor's and Comparably's lists of best CEOs. In 2022, Halligan founded Propeller Ventures, focusing on climate tech investments,...

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HubSpot's Strategic Shifts and SMB Focus

1. Strategic Pivots in Tech: The HubSpot Case
2. Engaging SMBs: Strategies for Growth