Christopher Lochhead

Category Design Expert & Bestselling Author
Christopher Lochhead is a renowned author, podcaster, and marketing strategist, best known for being one of the foremost experts on category design. He has authored numerous bestselling books, including 'Play Bigger' and 'Niche Down,' which have become essential readings in the business world. Lochhead's work in category design—a strategy and discipline for creating and dominating new market categories—has earned him the title of the 'godfather' of category design. Beyond writing, he hosts top-charting business dialogue podcasts, 'Follow Your Different' and...

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Innovative Strategies for Product Success

1. Focusing on Problems for Innovation
2. Product Development and Marketing
3. Innovative Market Strategies