Hila Qu

Executive in Residence at Reforge
Hila Qu is recognized as a leading figure in the domain of growth hacking and product-led growth strategies. With a notable track record of scaling user bases and implementing growth initiatives, she has served as the Vice President of Growth at Acorns, where she played a crucial role in expanding the user base from 1 million to 5 million. Subsequently, at GitLab, Qu launched and scaled their product-led growth (PLG) motion and established the company's first-ever growth team. Her expertise...

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Strategies for Business Growth

1. Foundations of Growth in Business
2. Hiring for Growth: Strategies and Roles
3. Executing Growth: Experiments and Metrics
4. Guiding Principles: The North Star Metric