Kipp Bodnar

Chief Marketing Officer at HubSpot
Kipp Bodnar is the Chief Marketing Officer (CMO) at HubSpot, a role he has held since 2015. In this position, Bodnar is responsible for setting the company's global inbound marketing strategy to drive awareness and demand for HubSpot's inbound marketing and sales products. His work focuses on demand generation and optimizing HubSpot's marketing funnel, leading a team that executes inbound lead generation tactics to fuel the company's growth. Before becoming CMO, Bodnar served as Vice President of Marketing at HubSpot,...

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Marketing Strategies and CMO Roles

1. Path to Becoming a CMO
2. Evolving Marketing Tactics
3. Marketing and Sales Collaboration
4. Strategic Product Marketing