Kristen Berman

Co-founder of Irrational Labs
Kristen Berman, co-founder of Irrational Labs with Dan Ariely in 2013, is a leading expert in behavioral economics. Irrational Labs, a behavioral product design company, has collaborated with major corporates such as Google, PayPal, Facebook, Netflix, and more, applying behavioral insights to enhance product design. Berman is also a co-founder and principal at Common Cents Lab, a Duke University initiative focused on improving the financial well-being of low to middle-income Americans. Her work emphasizes the use of behavioral science to...

Explore Kristen's ideas

click chart for more ...

Keys to Effective Behavior Change

1. Understanding Behavior Change
2. Applying Behavior Change Frameworks