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Kristen Berman

Co-founder of Irrational Labs
Kristen Berman, co-founder of Irrational Labs with Dan Ariely in 2013, is a leading expert in behavioral economics. Irrational Labs, a behavioral product design company, has collaborated with major corporates such as Google, PayPal, Facebook, Netflix, and more, applying behavioral insights to enhance product design. Berman is also a co-founder and principal at Common Cents Lab, a Duke University initiative focused on improving the financial well-being of low to middle-income Americans. Her work emphasizes the use of behavioral science to...

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Keys to Effective Behavior Change

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1. Understanding Behavior Change
2. Applying Behavior Change Frameworks