LM

Laura Modi

Co-Founder & CEO of Bobbie
Laura Modi is the CEO and co-founder of Bobbie, the first woman-owned, organic infant formula company in the U.S. Before founding Bobbie, Modi had impactful tenures at Airbnb, where she served as Director of Hospitality for over five years, and at Google in finance and operations for over four years. Modi, who is of Irish-American heritage, co-founded Bobbie in 2018 alongside Sarah Hardy. Their initiative aimed to provide parents with a European-style organic infant formula modeled on breast milk, addressing...

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Brand Strategy and Customer Engagement

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1. Launching a Disruptive Brand
2. Crafting a Compelling Brand Strategy
3. Evaluating D2C Impact and Storytelling