Madhavan Ramanujam

Expert on Monetization Strategies
Madhavan Ramanujam is a renowned expert in monetization strategies, serving as a board member and partner at Simon-Kucher & Partners in its San Francisco/Silicon Valley office. His expertise is especially sought after in the tech industry, having advised more than 125 monetization projects for Internet, software, and technology clients. Ramanujam co-authored 'Monetizing Innovation,' a landmark book that explores how companies can successfully design products around the price, ensuring their financial viability and market success. The book is acclaimed for its...

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Segmentation Strategies in Business

1. Mastering Product Segmentation
2. Segmentation in Pricing Strategies
3. Segmentation for Business Growth