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Mike Cessario

Co-founder and CEO of Liquid Death
Mike Cessario is the co-founder and CEO of Liquid Death, a brand revitalizing the canned water market with a unique and humorous approach. Before establishing Liquid Death, he had a career in advertising, contributing creatively at firms such as VaynerMedia. Cessario's background in the punk rock scene and creative direction has noticeably influenced the marketing and branding of Liquid Death, making it a talked-about name in the industry. His enterprise, from its inception, was propelled by unconventional strategies, effectively turning...

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Liquid Death's Marketing and Market Strategy

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1. Decoding Liquid Death's Marketing Genius
2. Startup Strategies in the Beverage Industry