Rory Sutherland

Vice Chairman of Ogilvy & Mather
Rory Sutherland is a prominent figure in advertising and marketing, best known for his role as the vice chairman of Ogilvy & Mather, a global advertising, marketing, and public relations agency. He is recognized for his deep understanding of branding and consumer behavior. Sutherland is a prolific writer, contributing a fortnightly column to The Spectator, and has authored several books, including 'Alchemy: The Power of Ideas That Don't Make Sense.' His work often revolves around the application of behavioral economics...

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Improving Passenger Experience in Transportation

1. Enhancing Passenger Experience in Transit
2. Travel Habits and City Comparisons