RW

Ryan Wiggins

VP of Growth and Analytics at Mercury
Ryan Wiggins is a respected professional in the field of Growth and Analytics. He currently serves as the VP of Growth and Analytics at Mercury, where he has established and leads the company's Growth team and founded its Analytics function. Notably, Wiggins has a distinguished career in growth marketing, having previously developed Growth teams at WhatsApp. Through his leadership at WhatsApp, he significantly contributed to the expansion of WhatsApp Business, aiding in its impressive growth from 0 to 100 million...

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Growth Strategies in Messaging Apps

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1. Foundations of Business Growth
2. WhatsApp's Growth Strategy